The Corner Bookstore

The Corner Bookstore has been a NYC institution since 1978. With a cash register dating back to 1912 and an analog card cataloging system, this shop allows New Yorkers and tourists alike to step back in time. As their digital content coordinator, I wanted to simulate that experience across the store’s social media accounts.

I created a style guide with this in mind, designing original spreads and illustrations that resemble a family scrapbook.

I wrote copy, created original illustrations and layouts for posts, and promoted engagement across The Corner Bookstore’s social media accounts on Instagram, Facebook, and TikTok. During my time, the bookstore’s social following grew by 57 percent.

As part of my role, I photographed all book readings and receptions on film and/or digital. This content was then repurposed for online promotion. For the monthly newsletter and biannual Kid’s Review of Books, I copy edited and designed custom graphics. 

Calendar and Event Posts

Kids Review of Books Designs and Illustrations

The Corner Bookstore Year in Review

Mark F. Winn, Attorney at Law, Professional LLC.

Mark F. Winn, Attorney at Law, Professional LLC has served the South Carolina Lowcountry since 2003.

As their Marketing and Operations Coordinator, I work with the team to create a style guide that fit their image and message. Since I’ve started managing the firm’s business profiles, engagement is up by 58 percent. This summer I launched firm’s social media profiles, growing social following by 45 percent across Facebook, Instagram, and LinkedIn in 3 months.

In addition to my marketing work online, I work with the Attorney and Office Manager to design advertisements for both print and online use, creating original assets and taking promotional stock photographs of the South Carolina Lowcountry.

I also work on the digital backend to improve AEO and SEO for the firm's online presence as well as set up systems in the software Practice Panther to digitize the firm's files.

Social Media Posts

Art the Vote

Art The Vote is nonpartisan initiative in partnership with Energizing Young Voters and Vote by Design to promote civic engagement through art.

During their initiative in 2024, I was commissioned to design social media flyers and create video reels to promote the initiative. I created original posts that were posted on both Instagram and TikTok.

Social Media Flyers